The Proudly South African initiative that has been ongoing for the past 10 years and has inspired campaigns like WOZA, which is a ‘buy local’ campaign . Launched to promote companies, brands and projects, which that are active in helping to create employment while adhering to our labour laws and practices as well as upholding South African standards of great workmanship, the campaign has been going strong with many branches of support from private retailers like hip hop and Keedo.
At the beginning of this year I found out about WOZA, an initiative that, according to their website “represents fashion or accessory brands or products that are designed and produced or partially produced in South Africa. It represents high quality brands that support sustainability and local industry.”
I am a proudly South African fashionista and I mostly wear local, but who can say ‘no’ to a beautiful ZARA frock or a gorgeous pair of H&M shoes? In my capacity as Ms Local is Lekker I bring you 4 local and Proudly South African fashion moments, to warm the cockles of your fashion-forward hearts and stoke the fires of patriotism:
David takes on Mandela bridge
This was a highly anticipated event in the first quarter of 2011 social calendar, the closing show at Jo’burg Fashion Week. David Tlale was the designer presenting his collection as the finale and the premise was exciting: the Nelson Mandela Bridge, 92 dresses in celebration of the 92 years the bridge’s namesake had been on the planet (then), which meant 92 models. The clothes were beautiful, here’s what one of my favourite trend trackers had to say about the overall feel of the show
Woolworths Re: range
The retail giant rebranded its basic denim range and aptly named it RE, in the range you could, and still can, find wonderful and colourful skinnies (I bought summer denim shorts from the range in the outgoing honeysuckle and the incoming tangerine tango.
Doesn’t this girl’s success make you feel proud? I know the fact that she is rated as one of the highest earning models in the world makes me feel a bit richer, as if that money were being ploughed into the country’s coffers or better yet, my Jimmy choo fund. Everytime we see her strut down a runway as a Victoria’s Secret angel or stand storeys high on a Versace billboard, it’s like she’s flying our flag with each strut. You go girl!
The 46664 line launches
Tata Madiba is by far the most stylish president we’ve had, he possessed swagger before swagger was a thing. He is bold and individualistic; instead of following the usual black suit and tie flock he brought the world Madiba shirts. I was really pleased when the 46664 line was announced and subsequently launched in 2011. Now even my cousin (who loves alternative style) can rock a Madiba shirt!
Madiba’s a tough act to follow, so I’m not going to try. Those are my top four local fashion and style moments of 2011 and I’m optimistic that 2012’s going to have quite a few of its own.